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Meaningful product differentiation is perhaps the most challenging
aspect of developing and marketing a product in this competitive
business.
Whether you are launching a new product or
repositioning an existing line, Natural Healthcare Inc. can
help you stand out from the crowd. We draw from years of international
networking experience and ingredient knowledge to help you create
a unique and identifiable product that will appeal to consumers
and distributors alike and to provide innovative marketing solutions
to help you succeed in the competetive natural products marketplace.
Natural Healthcare Inc. can advise you during
each step of the product development and marketing process:
Strategic market analysis and assessment, ingredient sourcing,
product formulation, product naming, trademarks and other intellectual
property rights issues, development and substantiation of health
benefit structure/function claims, identification of optimal
distribution channels, development of promotional and sales
training materials, and more.
| Ingredient research and documentation
for raw agricultural commodities, extracts and other high
value ingredients |
Formulation development and
testing |
| Value-added materials, services,
and technologies |
Proprietary formulations,
trade names |
| Turnkey product substantiation
services |
Structure/function claims;
FDA/FTC compliance |
| Product and ingredient claim
substantiation |
Label review and compliance,
editing, updates |
| Scientific literature interpretation
and summaries |
Third party educational literature |
| Advertising copy and sales
training materials |
Consumer and professional
education |
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